Strategy

PIC’s value chain approach to innovation, leading to increased production and processing, new and expanded export markets, and scaling of agriculture business, will occur through investment across four main technology priorities:

Create

Will focus on advanced breeding technologies and germplasm development. Investments will focus on improvements to protein content, quality and functionality with an aim to improve processing efficiency and the development of novel food ingredients.

Grow

Concentrates efforts on primary production and sustainability objectives using technologies related to data and predictive analytics, artificial intelligence, automation and sensor technology to increase production efficiency, including nutrient and water use, as well as soil carbon sequestration and enhanced photosynthesis. These efforts will reduce cost, improve sustainability and increase understanding of the effects of production practices on protein quality and quantity.

Make

Is centred on improving processing by enhancing current processes or developing new technologies to increase efficiency, decrease energy consumption or to develop entirely new products from existing commodities. Improvements in this area will allow companies to scale, attract investment into the sector and help meet the need for product consistency in both supply and quality.

Sell

Focuses on the development of new markets, in the human, livestock, aquaculture and pet food markets and serving those markets more effectively with improved logistics and traceability. This pillar builds on Canada’s brand advantage as a food and ingredient supplier to be better position SMEs to take advantage of the increased demand for plant proteins. This includes pre-competitive research, prototyping and testing, improved trade relationships and trade literacy. Investments will connect small and medium-sized enterprises with multinational food and ingredient manufacturers and branded food companies through improved supply chains.

Read our Five-Year Supercluster Strategy

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