Securing the Future of Food Through
Canada's Advantage

With world food demand both growing and changing, the need for plant-based ingredients continues to outpace supply. This has led to an innovation and production race amongst global agricultural leaders like never before.

Protein Industries Canada is helping our country claim the global leadership position and reap the extraordinary benefits that leadership provides.

Our projects are expected to strengthen Canada’s agrifood sector and economy through work in the following areas:

The creation of fulfilling, long-term jobs
The creation and commercialization of new Canadian intellectual property
The placement of new products on grocery store shelves
A reduction in Canada’s GHG emissions

Through a full value chain approach—securing the links between farmers, processors, manufacturers, retailers, investors and consumers—we can build on the success we’ve seen in each of these areas. With the global plant-based food market expected to reach an approximate $250 billion CDN in sales by 2035, Canada is on the precipice of a significant opportunity. We anticipate the sector can achieve 10 per cent of this global market opportunity by 2035—a $25 billion boost to our economy.

Reaching this potential requires that all of the parties involved embrace working together to build an entire industry and self-sustaining ecosystem that can produce returns for all —far greater than what can be achieved alone. That’s why, with the consultation of businesses and organizations across the agrifood sector, we initiated the creation of a Roadmap to achieve this $25 billion goal.

Join the journey

Learn how you can help Canada’s plant-based food, ingredients and bio-based products ecosystem reach $25 billion by 2035

The Road to $25 Billion

Building on Our Reputation

Canadian agriculture has a long history of global success. Whether it be our track-record for producing some of the world’s highest quality cereals, our creation and global expansion of the canola industry, or our reputation for adopting and championing the most progressive and strictest production, sustainability and quality-assurance practices, Canada has established itself as a true agricultural powerhouse.

Canada’s agricultural past paints a picture of an industry with the experience, expertise and underlying fundamentals required to achieve continued greatness for decades to come. Greatness that can and should include global leadership in plant-based proteins.

This is why Protein Industries Canada exists today. We are focused on facilitating the evolution of the Canadian agriculture industry, growing our food processing strengths and diversifying our agrifood value chain, to allow for the creation of a self-sustaining protein ecosystem and to help Canada become a global plant-based protein leader. More importantly, we are here to ensure that the right companies, people, technology and resources are in place and working together toward the single unified goal of Canadian global protein leadership.

To date, the outcomes of our efforts provide proof that what we are doing is working. Our project partners are supplying farmers with new crop and technology options, putting new food choices on grocery store shelves, and making the sector more sustainable for generations to come. But this is just the beginning. We are only part of the plan and solution; The Road to $25 Billion will only be achieved when all members of the Canadian protein industry do their part.

An industry that works collaboratively achieves more.

Our Future is Promising

Canada’s plant-based protein future is bright. With new opportunities in the areas of artificial intelligence, ingredient functionality, nutritional profiles and sustainability improvements, entrepreneurs across the country are finding new ways to provide consumers with the healthy options they’re looking for, both here in Canada and around the world. Reaching the sector’s goal of achieving a $25 billion plant-based food and ingredients market by 2035 can lead to:

More Jobs

More Food Options

More Innovation

As a part of Canadian agriculture and Canada’s agrifood value chain, you stand at the precipice of this opportunity. We hope you’ll join us in making it a reality. Together, we can create a more competitive, more sustainable Canadian agrifood sector that leads the world in the production of plant-based products.

Protein Industries Canada
Join us on our journey. Become a member today.