Protein Industries Canada’s staff works with members and the entire value chain to help bring innovation to reality:

  1. Headshot of Bill Greuel

    Bill Greuel

    Bill Greuel is the CEO of Protein Industries Canada. Applying his passion for all things agriculture, Bill will lead the development of PIC’s programs, resources, and initiatives to connect and inspire Canada’s plant protein potential.

    Bill brings an extensive background in the agriculture industry. Most recently, he served as the Assistant Deputy Minister, Regulatory and Innovation for the Saskatchewan Ministry of Agriculture. His Ministry experience also includes Executive Director of the Crops and Irrigation Branch, Provincial Oilseed Specialist and Research and Development Manager. In addition to his public sector experience, Bill has also worked for a biotech start-up, spent several years in the canola industry and earned progressive leadership roles in a large multi-national agriculture company.

    An advocate for innovation, Bill is actively engaged in several boards and committees including the Agriculture Development Fund Advisory Committee and the boards of Ag-West Bio and Prairie Agricultural Machinery Institute.

  2. Headshot of Tiffany Stephenson

    Tiffany Stephenson

    Tiffany Stephenson is Protein Industries Canada Chief Marketing Officer.

    As CMO, Tiffany is responsible for member engagement, brand management and strategic communications to support PIC in their goals of growing the value-added processing sector in Western Canada, with a focus on creating plant-protein based products and co-products. With more than 15 years marketing, communication and stakeholder engagement experience, Tiffany has led multiple provincial marketing campaigns, including the province’s agriculture awareness campaign #ourfoodhasastory. Originally from a grain farm in southwest Saskatchewan, Tiffany has called Regina home since 2004. She is a member of the Regina Exhibition Association Ltd. Board of Directors.

  3. Headshot of Deidre Plosz Rowley

    Deidre Plosz Rowley

    Corporate Secretary and Executive Assistant to the CEO