Artificial Intelligence

Advancing agrifood through artificial intelligence

As Canada’s plant-based food, feed and ingredients sector evolves, the technology needed to sustain it evolves along with it. Protein Industries Canada recognizes the need for trailblazing companies across the country to expand the tools, resources and technologies that help keep their businesses innovative and sustainable. With increased access to such assets, these companies can help provide consumers around the world with healthy, high-quality plant-based protein products, while driving forward the goals outlined in The Road to $25 Billion.

Protein Industries Canada’s artificial intelligence program aims to meet this need for new tools and technologies by co-investing in collaborative projects, comprised of consortia of two or more partner companies, that utilize artificial intelligence to help grow Canada’s plant-based food, feed and ingredients ecosystem. Through such collaborative innovation, these companies can help the country meet its goal of reaching $25 billion in global plant-based product sales by 2035 quicker and more sustainably, while providing consumers with a wide variety of new food options.

Between now and March 31, 2026, Protein Industries Canada will be investing $30 million into these artificial intelligence projects, benefiting the plant-based and agrifood sector. The amount we invest in each project will depend on proposed scope and impact.

Projects may be either solicited or unsolicited. There may be instances when Protein Industries Canada issues a specific call for projects to fill an identified gap; however, companies across the country are encouraged to put forth projects that are aligned with and contribute to the objectives of advancing Canada’s plant-based food and ingredients ecosystem.

The project application process is made up of two parts:

  1. The Expression of Interest (EOI)
  2. Full Project Proposal

Please read through the Program Guide before beginning the project process. This outlines the program structure and eligibility requirements.

Protein Industries Canada may require consortia to complete a Data and AI Readiness Program to enable feasibility assessment of their proposed project. Completion of this program may be cost-shared with Protein Industries Canada.

The Data and AI Readiness Program will require that consortia engage with external service providers to define and evaluate aspects of their project such as:

  • Use cases and product strategy;
  • Organizational resources and processes;
  • Technology;
  • Data sources and quality; and
  • Risk assessment and mitigation strategy.

Once you have reviewed the Program Guide, email us at projects@proteinsupercluster.ca to discuss your project. We will work in-step with consortia through the project application process. This includes helping you understand if your project is eligible, identifying other potential partners you may want to work with, supporting development of the EOI, working through IP, data and commercialization strategies, and more.

Project Evaluation

Review of Project Proposals submitted to Protein Industries Canada will be initiated within six weeks of receipt.

Protein Industries Canada will work to review the projects as quickly as possible within the evaluation process, taking the time necessary to complete our due diligence.

More details on the evaluation process can be found in the Program Guide.

Eligible Projects

Protein Industries Canada will co-invest in collaborative consortia that use artificial intelligence technology that leverages strengths, addresses gaps and incents innovation across the plant-based food, feed and ingredients value chain. All projects are expected to engage diverse and inclusive teams with meaningful participation of women, Indigenous Peoples and/or other under-represented groups.

Protein Industries Canada’s contribution, both in magnitude and in proportion, to an approved project will be determined by how, and the extent to which, project outcomes are aligned with our program areas and the Global Innovation Cluster themes, and the potential for transformation. These program areas and themes can be found in the Program Guide.

Further information about project eligibility—including consortium details, administration fee information, initiative alignment and applicable sanctions—is available in the Program Guide.

The Eligible Project Selection Committee

The Eligible Project Selection Committee evaluates and makes the final decision regarding co-investment into a project. The committee may approve the project, decline a project, table a project for further information, or approve only a portion or specific aspect of the project.

Members of Protein Industries Canada’s Eligible Project Selection Committee have experience related to PIC’s Investment Thesis and expertise relevant to the technical areas for which Protein Industries Canada co-investments are available. Protein Industries Canada tasks the Eligible Project Selection Committee with reviewing Application Packages and selecting projects appropriate for co-investment.

At no time prior to, during, or following a project evaluation, may a member of a consortium attempt to influence or have a conversation about their project with any member of the Eligible Project Selection Committee. Doing so may result in the project being disqualified. All members are expected to comply with the Code of Member Conduct and the Eligible Project Selection Committee-Applicant Interaction Policy.